Camp (coffee)

Mike Briggs

Message 58616 · 6 May 2010 03:10:00 · Fixed-width font · Whole thread

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This is off-topic, but I thought others might be curious. I have fond memories of Camp Coffee. During WWII my parents ran a small cafe in England, and Camp was what they used to make coffee for the customers.

Still on the market, apparently, but it's been run through the p.c. mill according to Wikipedia:

"The label is rather old-fashioned in tone, consisting of a drawing of a Gordon Highlander soldier (allegedly Major General Sir Hector Macdonald) and a Sikh soldier sitting down together outside a tent, from which flies a flag carrying the drink's slogan, "Ready Aye Ready". This slogan uses the form of the
Scots "aye" meaning "always" so the drink was "Ready Always Ready" to be made. Originally the picture depicted the Sikh as carrying a tray of coffee -- an intermediate version, with the Sikh standing but the tray missing was also used (see the fan site link below for this version of the label) -- it is widely believed that this was changed to avoid the imperialist connotations of the Sikh as a servant, although the company does not confirm or deny this.[3][4] The original drawing was by William Victor Wrigglesworth."

Other websites describe it as "glutinous" or as "Scottish goo," so perhaps this isn't so far off-topic (we have after all been talking about camp in SCD.

Check Uncyclopedia for pix of the original and current labels (the current one slightly amended by the author of the website).

Mike


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A Django site.