The Magazine's riddle: the cover

Andrea Re

Message 58586 · 5 May 2010 09:06:48 · Fixed-width font · Whole thread

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Hi there,

I thought I would post the cover of the magazine... I hope it is not
great infringement of copyright.
You can find it here:
http://dl.dropbox.com/u/3229334/Scan.jpg

Here is the swastika Brown (British prime minister)
http://www.littlegreenfootballs2.com/2009/05/06/swastika-appears-behind-gordon-brown-in-picture/

To Jacqui, there is also the recent Clint Eastwood film, Flags of our
fathers, which is about a famous WWII picture which is later revealed to
have been staged. Nevertheless it captured the imagination of the people
and became quite iconic. (there is another example in recent British
politics, but I shan't bore you with it).

Just a couple of quick points (MUST work):
1) I must repeat that the fact that the picture portrays actual soldiers
is neither here nor there, nor is acceptance of gay people in the
military or anything like that. What I am interested in is only what a
casual reader (or perhaps someone who is not much into SCD) would get
form the picture. I don't think the picture is offensive in any way, but
believe it can be open to interpretation... This brings me to my next
point...

2) What is the target audience for the magazine? As it has been rightly
pointed out, it is a specialist magazine with a limited readership which
does not bother explain what a PdB is before launching itself in a
rather long article on pronunciation. Given that, it comes as no
surprise that people (from this list at least) found the (in)famous
picture perfectly normal, as they have the background knowledge
necessary to interpret it (well, with few exceptions...). But then,
given that, why do the editors go out of their way to put on the cover
the young and healthy, as opposed to the old and limping that make up
the majority of the SCD community (in England and Scotland at least)? If
the magazine is to be read only by the converted, why put a "younger"
spin on it? Who are they trying to reach to and why? The same applies to
the website whose banners are full of university students...

Andrea (fae Falkirk and Dundee)

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A Django site.