"I can't think of a class in the SF Bay Area that wouldn't be able to find someone
who could be hired to set up a sales site."
Of course, the Society can do the same thing, but, hiring someone to do it will cost money and we have all expressed concern over the Society's recent large deficit.
Only so much can be done (or even asked to be done) by busy professional people. These people only have so much time they can dedicate to a social activity.
I am sure that the Society would love to be able to implement some of the many proposals that are being made - including taking over this forum and DanaceData when (heaven forbid) Anselm is 'run over by a bus'.