Marketing SCD albums as electronic downloads--ideas?

Anselm Lingnau

Message 55888 · 12 May 2009 15:13:52 · Fixed-width font · Whole thread

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Campbell Tyler wrote:

> A final comment about the medium - any CD I buy gets immediately put on to
> my computer and then gathers dust.

Same here. I stopped hauling stacks of CDs to class some years ago and I am
never, ever going back.

> I think the market is moving towards electronic media, at least as being a
> viable alternative, if not ousting CDs.

Large segments of the market, anyway -- from the responses it seems the SCD
scene isn't quite ready for this yet.

There are obvious advantages to electronic distribution: You don't have to go
to the record shop (as if they even *had* SCD CDs there), and you save
yourself the trouble of ripping CDs as you receive them. The obvious
disadvantages include fear of the unknown (buying stuff over the internet, but
hey -- if I want a SCD *CD* here in Germany, buying it over the internet is
pretty much the only option I have) and the perceived lower quality of MP3
files versus what is on CD (which is technically true but has no bearing
whatsoever on the actual use of the music on the dance floor -- given
reasonable MP3 files, in double-blinded tests *some* people, with *some* types
of music, can actually in direct comparison tell the MP3 file from the
original recording if they listen to it on stereo equipment worth the
equivalent of a small car and concentrate *really* hard, all of which
conditions are unlikely to exist in a dance club). These disadvantages will
have taken care of themselves in a generation or so, by which time the
discussion we're having now will sound as quaint as a debate on whether two-
wheeled or four-wheeled horse-drawn carriages are preferable.

Actually, one major advantage of electronic distribution seems to be largely
overlooked in the discussion: time to market. In my opinion it is a disgrace
that, for example, we are all expected to put The Homecoming Dance on our
social programmes for 2009 but so far there does not seem to be a recording
available of the original tune. Where is the problem with asking George Meikle
to go to his living room and make a quick recording of the suggested tune
(together with three public-domain alternative tunes) and putting that up on
the RSCDS web site as a free download -- just to tide us over until the
Society gets around to issuing a CD with a »proper« track recorded by a band
in a studio (if- and whenever that will happen)? It doesn't have to be the
last word.

> I look forward to the day when I can download a track and with it
> comes a full description of the dance, why the tunes were chosen, some
> personal reflections of the artists, a video of the band performing it and
> people dancing the dance so I can make sure that the 3rd couple does indeed
> loop back to place rather than pull back left shoulder!

There's nothing keeping artists from publishing that sort of information even
today. That it mostly doesn't happen suggests that it is not a problem of how
the music is distributed.

Anselm
--
Anselm Lingnau, Friedberg, Germany ..................... xxxxxx@xxxxxxxxxx.xxx
The answer here is to change our foreign policy so that we don't have to
depend on agencies like NSA to try to protect the country. You try to protect
the country by having reasonable policies so that we won't have to worry about
terrorism so much. -- James Bamford

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